Search Engine Optimization (SEO)

What is SEO?

It is a set of methods to improve the ranking of a website in search engines.
SEO has four levels:

1. On-site actions:

  • Title
  • Content
  • Description

2. Link building

Link building is the process of acquiring links from other
websites to your own

3. Social Signals

Signals are the likes, shares, and views of social media posts.
These platforms are sorted based on their importance:

  • Facebook
  • Twitter
  • Pinterest
  • Linkedin

4. User experience

The user experience is how a user interacts with your website.
This one is the game-changer. It includes utility, ease of use, and efficiency. If you do everything right except for getting a positive experience from your users, you won’t survive on the top search results for a long time.

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